Well, well, well! So our brothers and sisters in the west are starting to recognise the beauty of a well rounded behind. Nice. Trouble is, while Asda is just coming on board with this, these things have been all over Wuse market since last year. Better late than never though and certainly loads cheaper and safer than plastic surgery. Not absolutely sure how your date will feel when you slip outta your clothes and nuffin to grab ahold of though, but that’s a conversation for another day.
Women have long envied celebrities like Kim Kardashian, Beyoncé and Jennifer Lopez for their shapely curves. Now they too can have the perfect bottom – with a £6 pair of padded knickers from Asda. The underwear contains hidden pads high on the buttocks to make them appear fuller and more peachy.
Peachy: How your bottom could look before wearing the pants, up, and after putting them on, down
Curves: Without the pants, top, and with them, bottom (pun intended, lol!). Asda has launched the padded knickers for just £6 today
Customers will even be able to ‘double up’ on the flesh-coloured padding to make their bum seem as big as possible.
It is also the cheapest, with Asda claiming there is no thriftier option on the high street.
The supermarket’s clothing arm George launches the seam-free pants – nicknamed Great Bum Briefs – today after running a poll which found more than half of women were unhappy with their bottom.
Buying director Helen Connolly said: ‘Shapewear is fast becoming an essential wardrobe staple for British women.
Curvy: American TV star Kim Kardashian, pictured, was also named among the top five celebrity bottoms
‘We are expecting our customers to really get “behind” this new product.’
The supermarket’s poll found 92 per cent of women already buy some kind of ‘shapewear’ to improve their look – with 42 per cent spending up to £100 a year.
And 52 per cent are unhappy with their bottoms as they currently are, the survey found – far more women than were dissatisfied with their stomach (33 per cent) or thighs (15 per cent).
It is not the first time Asda has tried to cash in on the bum-enhancing craze.
The supermarket said its Great Bum and Tum Jeans became the best selling pair of jeans in its history, shifting 600 pairs in the first five hours of sale.
There are already several pairs of padded pants on the market, with Spanx booty boosting shorts getting the biggest thumbs-up from our Femail writers earlier this year.
But at £72 a pop, they won’t leave much change in the back pocket to do the ‘Asda price’ spank.
Culled from dailymail.co.uk