Coca Cola has released a new bottle made entirely of ice.
A Spanish advertisement for Botello de Hielo (bottle of ice) shows beach-goers enjoying the ice cold beverages on a hot day, and then letting their bottles melt away in the sand.
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Ice, ice, baby: Coca Cola has released a bottle made entirely of ice that is currently only available in Colombia
Science: To create the bottles, the company fills silicone molds with water, freezes them at -13 degrees Fahrenheit and then fills the molds with Coke. Each of them is then etched with the Coca Cola logo
The bottles are wrapped around the middle with red rubber labels in order to prevent frozen fingers. Once the bottle disappears, the labels double as snap bracelets.
To create the bottles, the company fills silicone molds with water, freezes them at -13 degrees Fahrenheit and then fills the ice bottle shapes with Coke.
Each of them is then etched with the Coca Cola logo, and the red band is added.
According to the soda brand’s website, the bottles have been a hit in beachy Colombia, where vendors are selling an average of 265 an hour.
WATCH: Coca Cola creates bottle made of ice
But while they are being marketed as eco-friendly, some have expressed their concern that the bottles aren’t cost effective to produce, since it most likely requires extra energy to keep the bottles frozen during distribution.
What’s more, Food Beast has claimed that the bottles are unsanitary, since ice absorbs the dirt and germs from its surroundings.
And other Coke drinkers who prefer to savor the taste have shared their worry that the short-lived bottles put a time limit on drinking it up.
HOW DOES THE COKE STAY LIQUID WHILE THE ICE STAYS FROZEN?
While Coca Cola doesn’t explain this on its website, some have speculated that the frozen bottles are filled with Coke on site, once they reach the beaches.
Others have pointed out that the sugar and additives in the soda lower its freezing point in comparison to water.
There are, as of yet, not plans to bring the ice bottle to the U.S. or other countries.
Coca Cola isn’t the first soda brand to involve ice in its innovative marketing strategy.
In April, 7Up set up a vending machine in the streets of Buenos Aeries, Argentina, called the Melting Machine.
The machine, made an entirely of ice, melted as passers-by grabbed cans of the beverage.
People were also invited to guess the exact time the last can would be taken from the icy machine.
Culled from www.dailymail.co.uk