“Life is Short. Have an Affair”

…says the tagline for a cheating website based in the United States. Well, apparently monogamy is becoming desperately old fashioned and a couple have found a way to cash in on the infidelity market. Nuff said.

Obviously the marriage institution is not yet in enough trouble to be left alone by creeps like these.

I tried visiting the site to see for myself but was redirected to a pornsite so…

Anyway the article below is pretty revealing. Who woulda thought it?

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The Cheater’s website

Cheating goes mainstream: Web site helps you cheat on your partner – without getting caught

BY / DAILY NEWS STAFF WRITER

Alec says he has been happily married for 18 years.

However, he regularly cheats on his wife.

“I love my wife,” the L.A. musician said.  “I just have always been a bad boy,” he said.

He cheats, he says, because he loves the excitement of new women.  Even before his wife, Alec was unfaithful to many previous girlfriends.  As a musician, he found opportunities to cheat much more easily in his younger years.  As he got older, he still desired other women, but found it harder to snag one.

That’s when he discovered AshleyMadison.com.

Now he claims he cheats on his wife with around 8 to 10 different women a year.  He doubts she has any idea.

He is not alone.  A study by the National Opinion Research Center found that one in four men and about one in five women has been unfaithful. Fifty-four percent of Americans know someone who has an unfaithful spouse, according to a Gallup Poll/USA Today poll of 1,025 adults.

This may explain why AshleyMadison.com, the largest online dating site for people in relationships, has a whopping 3.5 million members, according to CEO Noel Biderman.

AshleyMadison.com is a bit like Match.com, but for people in relationships or for people seeking a “taken” partner. Its tagline, “Life is Short. Have an Affair,” speaks volumes – cheat with other cheaters.

“If you already have the inclination to cheat, we [AshleyMadison.com] can help you,” Biderman said.  “This is a safe way to do it.”

What makes the site “safe” for cheaters?  The fact that everyone going on the site knows what they are getting into, as the members of the site are either cheaters themselves or looking for a cheater.

Biderman saw a unique opportunity after being presented with data showing that many of the people on online dating sites were actually married.  It made him think: why not provide a Web site for those people.  That’s how AshleyMadison.com was born.

Karen, a 52-year-old from New Jersey, is grateful for the birth of AshleyMadison.com.  She thinks it has been a positive force for her 15-year marriage.

Karen and her husband fought about sex a lot, she claims.

“I knew he had a low sex drive but he was good to my kids so I figured it would be fine,” she said.  “But then it [sex] went from once a week to once a month.  We’d fight about it,” she said.

She said the lack of sex got her down. She asked herself why it was happening, sometimes wondering if she was too fat or just not attractive to her partner anymore.

She went on AshleyMadison.com and met a man who desired her, and it changed everything, she says.

“It’s so nice and exciting. He’s so complimentary.  It’s helped my self-esteem.” She also claims “the affair improved my marriage,” since she and her husband don’t fight about sex anymore.

Biderman, AshleyMadison.com’s CEO, echoes this sentiment.

“I have preserved more marriages than I have destroyed,” he said. “I get thank you e-mails every day.

He points out that cheating is rampant, saying “We are part of the animal kingdom. Only two species of animals are monogamous. It’s just not in our DNA.”

There is some evidence to suggest that genetics plays a role in whether we cheat or not, but the evidence does not prove that we are powerless to resist cheating.

Dr. Tim Spector, a professor of genetic epidemiology, told the Times Online, “It does seem that there is a strong link between a woman’s genetic inheritance and the chances that she will commit infidelity,” Spector said.

There is also evidence that male cheating could be related to genetics.  NBC reported that researchers found a correlation between genes of cheating voles, a species of mouse-like rodents known to be monogamous, and genes of men who cheat.  If a man had that gene, he was more prone to marital dysfunction. The gene was found in two out of every five men.

Whether it’s caused by genetics or culture or something else entirely, infidelity is widespread, and it’s not going away anytime soon.  In fact, according to the New York Times, infidelity is on the rise, especially among young couples and older men.

“Almost every person has cheated or been cheated on,” Biderman concluded.

 

 

 

 

 

 

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