Anti-violence groups said support of the target, which was on display during the group’s convention, makes light of domestic violence against women. Jewish groups also criticized Glenn Beck, who during a speech compared New York Mayor Michael Bloomberg to Adolf Hitler.
The NRA was criticized for having ‘Alexa,’ an ex-girlfriend turned zombie that is a target dummy, on display at its convention.
Anti-violence groups blasted the NRA for endorsing a shooting target that lets vengeful gun nuts open fire on a scantily clad “ex-girlfriend” mannequin and make the busty dummy “bleed.”
“This is outrageous and dangerous,” said Laura Cutilletta, a senior staff attorney at the Law Center to Prevent Gun Violence. “Domestic violence is the leading cause of injury to women in the United States.”
“This reprehensible product stokes the fire of relationship violence which already claims far too many of our mothers, daughters and sisters,” she said.
The company that sells the lifelike target — called “The Ex” — was a vendor at the National Rifle Association convention over the weekend in Houston, which drew more than 86,000 people.
Zombie Industries succumbed to criticism Tuesday, changing the name of the dummy to “Alexa.”
The target dummy was created and produced by Zombie Industries.
“The intention of the company was never to discriminate against women or promote violence against women,” said marketing director Roger Davis.
The fury over the mannequin was the latest flap to emerge from the event.
In his keynote address Saturday, Beck blasted Hizzoner for crusading against guns and showed NRA members an image of the Jewish mayor giving a Hitler-esqe salute. Jewish groups and the Anti-Defamation League demanded that the gun group condemn Beck’s remarks.
The NRA endorsed the dummy, which bleeds when hit by bullets.
“This isn’t only about what Beck said, but the disturbing fact that his stunt was embraced with applause and cheers by attendees,” said Aaron Keyak of the National Jewish Democratic Council.
Bloomberg refused to respond, telling reporters Tuesday, “Some people and some comments don’t really deserve the attention or the reply.”
Beck insisted Tuesday on his radio show that the “mainstream media” apologize “for smearing my name and saying that I am making Bloomberg look like a Nazi.” He said he was going for a Soviet propaganda look with the image, not a Nazi depiction.
The NRA did not respond to a request for comment.
Bloomberg on Tuesday also warned that Democrats in Washington need to support gun control — or risk losing power in the Senate.
DAVID HANDSCHUH/NEW YORK DAILY NEWS
Glenn Beck speaks during the NRA convention in Houston.
“If the Democrats want to lose control, just go and support people killing each other with handguns on the streets and guns in the hands of criminals and people with mental problems,” he said.
Bloomberg was responding to criticism from Senate Majority Leader Harry Reid whose staffers reportedly met with Bloomberg’s group, Mayors Against Illegal Guns, to warn that targeting Democrats who opposed an effort to expand background checks for gun buyers could backfire and threaten Democratic control of the Senate.
The mayor said Reid should worry about passing the bill, which has the support of 90% of Americans — not the consequences for people who voted against it.
“They don’t have to be rocket scientists to figure this one out,” he said.
Reid declined to comment Tuesday.